Internal communication is under more pressure than ever - but too many teams are still stuck in delivery mode, working without the structure, support or clarity they need. This article explores why we're still having the same foundational conversations in IC - and what it really takes to move the profession forward.

According to the latest Gallagher Report, Internal comms is officially business-critical - yet many organisations still treat it as an optional extra.

It's time to shift the mindset from comms being an occasional necessity to a strategic priority. Whether it's aligning with leadership priorities, connecting across organisational silos, or creating clear frameworks for efficiency, internal comms done right doesn't just inform - it engages at all levels and can help transform the business.

We know experiential marketing works externally - just look at brands like Refy, Dior, and KitKat, creating immersive moments that drive connection, excitement, and brand loyalty.

But why don’t we apply the same approach internally? Employees are a company’s biggest advocates, yet most internal comms rely on passive emails and uninspiring slide decks.

In this blog, I explore how organisations can take lessons from experiential marketing to create meaningful employee engagement - without the need for big budgets. From interactive product launches to gamified engagement strategies, small shifts in approach can make a big impact.

If it works externally, why not internally? Read more on how to bring internal comms to life.

Without clear, consistent, and transparent communication, even the most well-planned change initiatives can fail.

Change is inevitable, but how you manage it can make or break your organisation.